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Infinite colours. Definitive contrast.Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.Incomparable colours. Phenomenally vibrant.See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.Extending colour volume for our widest ever paletteMillions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.Pure blacks. Absolute brightness. Supreme contrast.Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.Cognitive Processor XR™The world’s first picture processor with cognitive intelligence understands how humans really see the world. 100″ BRAVIA with Cognitive Processor XR™ opens up a whole new viewing experience that immerses you even more deeply in the scene.XR Color logo.Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades and realistic textures.XR Clarity logo.Cognitive Processor XR™ accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.XR Motion logo.XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.XR Contrast logo.With XR Contrast Booster bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.Beautiful colours. Any angle.Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.Sound from the screen, truly immersive.The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.Where there's action, there's soundWith Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.What you want to watch all in one placeBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.One Slate. Minimalist. Immersive.Designed virtually frameless, this TV focuses your eyes on what’s important – the picture.Designed with Eco-friendly featuresBRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.All your eco in one placeThe Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.Greater peace of MindThere’s the added reassurance of our 3 Years PrimeSupport Professional service package as standard, with access to an elite EU-wide helpdesk for technical support & advanced product exchange handled by local partner, on premise where possible. You can also choose to extend your support for an additional 2 years.

Infinite colours. Definitive contrast.Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.Incomparable colours. Phenomenally vibrant.See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.Extending colour volume for our widest ever paletteMillions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.Pure blacks. Absolute brightness. Supreme contrast.Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.Cognitive Processor XR™The world’s first picture processor with cognitive intelligence understands how humans really see the world. 100″ BRAVIA with Cognitive Processor XR™ opens up a whole new viewing experience that immerses you even more deeply in the scene.XR Color logo.Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades and realistic textures.XR Clarity logo.Cognitive Processor XR™ accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.XR Motion logo.XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.XR Contrast logo.With XR Contrast Booster bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.Beautiful colours. Any angle.Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.Sound from the screen, truly immersive.The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.Where there's action, there's soundWith Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.What you want to watch all in one placeBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.One Slate. Minimalist. Immersive.Designed virtually frameless, this TV focuses your eyes on what’s important – the picture.Designed with Eco-friendly featuresBRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.All your eco in one placeThe Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.Greater peace of MindThere’s the added reassurance of our 3 Years PrimeSupport Professional service package as standard, with access to an elite EU-wide helpdesk for technical support & advanced product exchange handled by local partner, on premise where possible. You can also choose to extend your support for an additional 2 years.

"Great for sports, with bright, vivid scenes. This is the Sony BRAVIA X90L Full Array LED TV.Sports fans, rejoice! Our Cognitive Processor XR understands how humans see and hear in real-life. For example, it recognises that you will be focusing on the player with the ball, and that the sound of the crowd should roar from all directions. Scenes are then recreated in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.Full Array LED breathes brightness and contrast into every competition. No more details overwhelmed by shadow or lost in blown-out highlights - just breath-taking contrast, colour, and depth - even when watching in daylight!High-speed sports are smooth, clear, and blur-free on the X90L too, thanks to our trusted XR Motion Clarity technology.Our Acoustic Multi Audio technology recreates immersive sound that appears to come from its original sound source, so you'll hear as a car races across the horizon or the sound of a cheering crowd from the sides, and feel closer to the atmosphere inside the stadium.You can even take your home entertainment set-up to the next level with the Acoustic Center Sync feature, which synchronises your TV's audio system with the centre channel of a compatible Sony soundbar.The smooth, aluminium Seamless Edge Bezel will harmonise with any interior while the 3-way aluminium wedge TV stand will offer ultimate convenience. Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA XR owners, you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the X90L, you can choose 10 movies to redeem in up to 4K HDR quality, and enjoy 24 months of unlimited streaming.A great TV for gamers, the X90L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high-contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, Black Equaliser, Crosshair (available in six different styles), and Custom Screen, which allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.Set aside your remote and control the X90L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations... You can even use it to control your other smart home devices, and more.You can even save up to 32% more energy with our TV! Our new Eco Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*BRAVIA CAM is compatible, allowing you to take your video chats to the big screen, and more.Crunchyroll - the largest anime streaming service in the world – is included on the X90L too. With a vast library of anime, manga, and other original content, you can watch titles like ""Lupin the Third,"" ""Attack on Titan,"" and ""The God of High School"" on-demand on your Sony TV. The movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages."