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4K UHD, Vibrant Viewing in Ultra High ResolutionLG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colors with four times more pixel resolution than Full HD.Pro:Centric® DirectThe hotel content management solution Pro:Centric® Direct offers easy and simple editing tools, making it easy to perform service and IP network-based remote management. The Pro:Centric® Direct solution enables users to edit their interface easily by providing customized interface and efficiently manages all TVs in the room. The latest PCD version provides IoT-based in-room control. The IoT function will be your starting point to prepare for the hotel rooms of next generation through artificial intelligence.Pro:Idiom®Digital Rights Management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content.Multi IRMulti-code IR function eliminates any remote control signal interference between TVs in rooms with multiple TVs Installed.EzManagerEzManager provides a convenient installation function automatically set up for Pro:Centric® TV that provides less effort and process than manual installation.

Beautiful Picture, Powered by IntelligenceEnjoy outstanding picture powered by the α7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.Perfect Black, Infinite Contrast, Smooth MotionLG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.A New Standard of ""Movie Magic""Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™⁶ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.Smart TV, SimplifiedLess searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more². With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.Streaming Starts Here (300+ Free LG Channels)Instant access to over 300+ free LG channels with everything from comedy to movies to sports.Up Your GameMake it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.Console-Like Cloud GamingWith the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. Rediscover games you love, and find new favorites straight from your television.Sleek and StreamlinedNow, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space.Bigger Is Always BetterExperience the big screen right from your couch with an LG TV.Immersion with AI SoundThe α7 AI Processor 4K Gen6 enables AI Sound Pro so you can feel the action all around you as it automatically up-mixes 2 channel audio into virtual 5.1.2 channel sound for an immersive audio experience. Upgrade your listening experience even further by pairing your TV with an LG sound bar.Movie Theater Sound at Home with Dolby AtmosSurround yourself with audio that moves you with Dolby Atmos®, a revolutionary spatial sound technology for an extraordinarily immersive experience.

LG Powered by Posé’s brighter and clearer self-lit OLED evo technology, Brightness Booster3 delivers more luminance, so you can immerse yourself in vivid colors and finer details.1

Pro:Centric DirectThe hotel content management solution, Pro:Centric Direct, offers editing tools that make it easy to perform service and IP network-based remote management. The Pro:Centric Direct solution enables users to edit their interface & provides customized interface to efficiently manages in-room TVs. The current PCD version provides IoT-based in-room control as well as voice control function through LG Natural Language Processing (NLP).Easily Accessible to Netflix Application with Pro:Centric DirectPro:Centric Direct, the easy and simple management solution for hotel content creates a memorable experience for your clients. Especially, the NetflixApp can be activated (Netflix membership required).Slim Depth for a Sleek LookWith a slim design 1.16inch (29.7mm) depth, the UM777H series integrates smoothly into the interiors, delivering a modern impression to guest.SoftAPSoftware-enabled Access Point (Soft AP) is a ""virtual"" Wi-Fi feature that uses the TV as a wireless hotspot, enabling guests to connect their own devices to the Soft AP. It supports Bridge Mode, allowing administrators to manage in-room Soft AP information such as signal level, Soft AP passwords, etc.Pro:IdiomDigital Rights Management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content.

4K UHD, Vibrant Viewing in Ultra High ResolutionLG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colors with four times more pixel resolution than Full HD.Pro:Centric® DirectThe hotel content management solution Pro:Centric® Direct offers easy and simple editing tools, making it easy to perform service and IP network-based remote management. The Pro:Centric® Direct solution enables users to edit their interface easily by providing customized interface and efficiently manages all TVs in the room. The latest PCD version provides IoT-based in-room control. The IoT function will be your starting point to prepare for the hotel rooms of next generation through artificial intelligence.Pro:Idiom®Digital Rights Management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content.Multi IRMulti-code IR function eliminates any remote control signal interference between TVs in rooms with multiple TVs Installed.EzManagerEzManager provides a convenient installation function automatically set up for Pro:Centric® TV that provides less effort and process than manual installation.

4K UHD, Vibrant Viewing in Ultra High ResolutionLG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colors with four times more pixel resolution than Full HD.Multi IRMulti-code IR function eliminates any remote control signal interference between TVs in rooms with multiple TVs Installed.USB Data CloningUSB data cloning makes managing multiple displays more efficient for optimal operation. No need to set up each display one by one, data can be copied to a USB in one display, data will be distributed to other displays through a USB plug-in.

4K UHD, Vibrant Viewing in Ultra High ResolutionLG UHD TVs display virtually lifelike picture quality and vivid colors with four times more pixel accuracy than Full HDPro:Centric DirectThe hotel content management solution Pro:Centric Direct offers easy and simple editing tools, making it easy to perform service and IP network-based remote management.* The Pro:Centric Direct solution enables users to edit their interface easily by providing customized interface and efficiently manages all TVs in the room. The latest PCD version provides IoTbased in-room control. The IoT function will be your starting point to prepare for the hotel rooms of next generation through artificial intelligence.Pro:IdiomDigital Rights Management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content.Multi-code IRMulti-code IR* function eliminates any remote-control signal interaction between multiple TVs in one place. LG hospital TV supports this when used with the Multi-code IR remote control, so users can freely control their own TVs without disturbing the others.Ez-ManagerEz-Manager provides a convenient installation function automatically set up for Pro:Centric TV that provides less effort and process than manual installation.

4K UHD, Vibrant Viewing in Ultra High ResolutionLG UHD TVs display virtually lifelike picture quality and vivid colors with four times more pixel accuracy than Full HDPro:Centric DirectThe hotel content management solution Pro:Centric Direct offers easy and simple editing tools, making it easy to perform service and IP network-based remote management.* The Pro:Centric Direct solution enables users to edit their interface easily by providing customized interface and efficiently manages all TVs in the room. The latest PCD version provides IoTbased in-room control. The IoT function will be your starting point to prepare for the hotel rooms of next generation through artificial intelligence.Pro:IdiomDigital Rights Management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content.Multi-code IRMulti-code IR* function eliminates any remote-control signal interaction between multiple TVs in one place. LG hospital TV supports this when used with the Multi-code IR remote control, so users can freely control their own TVs without disturbing the others.Ez-ManagerEz-Manager provides a convenient installation function automatically set up for Pro:Centric TV that provides less effort and process than manual installation.